Google+ Finally Launches Business Pages

The day we’ve all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of , or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages soon.

Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. Here’s a quick video overview from Google.

Google+ Business Pages Features

While Google hasn’t revealed a ton of detail around the capabilities of its new Google+ Pages, they have mentioned the following features:

Fans can recommend your business page with a +1.
Fans can add your page to a circle, which enables them to subscribe to your page’s updates (similar to Liking a page on Facebook) in the long-term. Fans can actually spend time with your team, face-to-face-to-face via Google+ Hangouts, or video chat/livestreaming capabilities.

Google+ Pages will soon be available to all! While Google gives us no indication of exactly when, marketers should be on their toes knowing they’re coming soon. Marketers should create their business page as soon as it’s available to them in order to start leveraging the power of a network with over 40 million users.