We’re working with an Auckland-based company, a well-known brand in their industry who is a strong performer in the local market, and who is also selling their products to an eager, global market.
The goal is to automate customer orders from an easy to use online portal and plugged straight into Exo.
Self-described as large-ish cottage industry, Black Magic Tackle produces high-end products for the sport and recreation sector. Some flagship elements in their range are hand-made in their factory, and in the busy season work assembling components is also farmed out to homes around the city in order to meet demand.
They are one of New Zealand’s success stories trading on an international stage. With raw materials as well as finished products sourced from as far abroad as Africa and Japan, the company is going from strength to strength both here and overseas. Committed to driving the business forward, this client has teamed up with Hart Design to produce a new web design to replace their out-dated look. And most importantly create an online ordering website, where their customer base and product range is integrated from MYOB Exo into WordPress.
The goal is to automate customer orders from an easy to use online portal and plugged straight into Exo, where order fulfilment continues as normal. Fax orders from Geraldine or hand-written notes from sales reps will soon be a thing of the past!
We’ve selected WordPress for this Exo website integration, as one of the world’s leading web platforms. WordPress is open source (you can can take it anywhere, unlike this customer’s previous proprietary website CMS) and is renowned for its ease of use for website owners/administrators. And as in this case, WordPress can be highly customised to develop a solution specific to your needs.