There are only 70 shopping days left ‘till Christmas. So if you haven’t started planning how to get your holiday promotions out there, you need to start working on your email marketing campaign – like, yesterday! Over the holiday shopping season, competition for space in potential customer’s inboxes will sky rocket. Make sure you are engaging your clients and potential leads in conversation regularly, so when they do get bombarded by the competition, it’s you that is at the forefront of their minds when the decide to spend.
Marketing research has found that for 68 percent of consumers, familiarity with the person sending the email is the top reason they decide to open, rather than send straight to the deleted folder. What else can you do to make sure your holiday email marketing campaign hits the spot? Let’s re-cap:
Make your subject line enticing
Like any heading, you have one chance to capture your reader’s attention in few words. Ensure your subject line has the key information. It can be the difference to whether your email is read or ignored. What’s on offer? What will the client get by clicking on? Be creative, but in a concise way. And, never be misleading.
Are you mobile friendly?
Remember, more than 40 per cent of emails will be opened on a mobile device. This is compared to just to 10 percent in 2011. You have to make sure your emails work on all types devices. Trial your email marketing, send it to yourself and access from your mobile. If people have to zoom, and pinch, or find the information difficult to navigate, you could lose potential customers. If this is the case, you need to rethink the design.
Time is precious
It is the most wonderful time of the year, but Christmas is also without a doubt one of the busiest times of the year. Your busy, customers are busy, everyone is busy. So, keep that in mind with your campaign. Be to the point, and make sure your content is relevant. Put the key information at the start with options to “Read More” for other information.
Take the opportunity to include a call-to-action, and make sure it stands out. There’s no point having it at the end of a lengthy communication. Whether it’s redeeming a special offer, or inviting them to visit a social media page, if you want a result, make sure your call-to-action is clearly visible.