Black Magic Fishing

Specialist Terminal Tackle Supplier

Black Magic Tackle

The Best By Test

Committed to driving the business forward, Black Magic Tackle teamed up with Hart Design to produce an online ordering website, where their customer base and product range is integrated from MYOB Exo into WordPress. The goal was to automate customer orders from an easy to use online portal and plugged straight into Exo, where order fulfilment continues as normal. Fax orders from Geraldine or hand-written notes from sales

reps will soon be a thing of the past! We’ve selected WordPress for this Exo website integration, as one of the world’s leading web platforms. WordPress is open source (you can take it anywhere, unlike this customer’s previous proprietary website CMS) and is renowned for its ease of use for website owners/administrators. And as in this case, WordPress can be highly customised to develop a solution specific to your needs.

MYOB Exo and WordPress

One option was to integrate MYOB Exo with Woocommerce – a popular e-commerce plugin for WordPress. However, we’ve avoided the temptation and instead we developed our own e-commerce solution to work seamlessly with both WordPress and MYOB Exo. Customising Woocommerce to achieve the specific outcomes required when integrating with a third party software like Exo wasn’t going to work. And, at this time, there is no commercially available plugin that automatically syncs MYOB Exo with Woocommerce.

So rather than try to jam a round peg into a square hole, we developed our own e-commerce solution for WordPress where we have full control over how it talks to Exo.
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