Webster Group

Marine & Industrial Electrical Services

Webster Group

Generator Hire, Sales & Service

Webster Group specialises in Generator Hire, Generator Sales, Electrical and Mechanical Engineering services, throughout New Zealand and the Pacific Islands. For more than 70 years, Webster Group has been providing Marine and Land-based Generator Power and skilled Industrial Electrical Services, nationwide and as far as the Pacific Islands

We partnered with Webster Group to deliver a striking responsive website and a digital strategy that would support. A slight modern uptake was added to the logo and a brand strategy was developed to start the new year. The open source platform the site was developed on allows for eCommerce to be added at some point in the future.

Call In The Design Squad

We expanded on the existing Webster Group brand to create specific campaign elements. We added an additional colour, yellow to soften the palette and make it less masculine. We created icons to illustrate Webster’s benefits and to separate out the various sections of their business. Our goal was to introduce a youthfulness and sense of humour without taking anything away from the long seventy-year history of the industry.

Multiple Ways To Say “Welcome”

We created a mobile-friendly and responsive website in WordPress. Custom-built features allow Webster Group to auto-publish and display upcoming items for lease and sale. The site’s users are comprised of multiple, and sometimes divergent, audiences. We carefully considered the user experience to ensure clarity in all areas.

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