Producing Content That’s Worth Sharing
Content marketing is at the heart of an inbound marketing programme and requires the creation of original content. This content must be well written, designed and produced to be perceived as valuable by your buyer personas and capable of stimulating engagement and sharing.
Great Content Forges Deep Emotional Connections
Creating purposeful content like this requires a well-defined content marketing plan; a plan that is developed from the insights gained during the course of the discovery and assessment process. It starts with our in-depth persona development process. This allows us to become experts in who your buyers are, where they spend their time online and how they make buying decisions.
Attract, Convert, Close & Delight
In addition to attracting your ideal website visitors and converting them into customers, we also design content marketing plans that engage industry thought leaders who are in a position to become brand advocates.
Capture Qualified Leads & Maximise Return On Investment
Measurement and improvement using a combination of social media platforms, analytics, CRM and/or marketing automation allow you to test the impact of social content on the journey of your social connections. Furthermore, it’s important to see and monitor how your social content travels and how the social interactions of your target audiences can steer and improve your content marketing.
Stay Current. Stay Agile. Stay One Step Ahead
Hart Design work collectively to create pieces of content perfectly tailored to your target audience, served over multiple digital channels. The experience working with growing companies allows us to set a strategy for both quick wins and a long-term approach to improving conversions and revenue.
Strategy, then design.
You’ve heard the saying, “proper planning prevents poor performance.” Here, every project begins with getting to know our clients through a series of discovery questions, followed by internal research, strategy and finally, we kickoff your project.