On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.
Social Media Marketing Dictionary: 101 Terms to Know
Avatar – An Avatar is an image or username that represents a person online within forums and social networks.
BackType – BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine.
Bit.ly – Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
Blog – Blog is a word that was created from two words: “web log”. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Blogger – Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com
Blog Talk Radio – Blog Talk Radio is a free web application that allows users to host live online radio shows.
BoardReader – BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.
Boxee – Boxee is a social video application that allows users to watch online videos on their TVs and computers. Users can share and watch videos from a variety of online videos sources for free.
Chat – Chat can refer to any kind of communication over the Internet, but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.
Collecta – Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.
Collective Intelligence – Collective Intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
Comment – A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social web.
Compete – Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time.
Craigslist – Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.
Creative Commons – Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.
Delicious – Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends.
Digg – Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership as well as other visitors.
Disqus – Disqus is a comment system and moderation tool for your site. This service lets you add next-gen community management and social web integration to any site on any platform.
DocStoc – DocStoc is an online sharing service for documents. Users can view, upload, share and sell documents.
Facebook – Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users.
Firefox – Firefox is an open-source web browser. It has emerged as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions.
Flash Mob – A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
Flickr – Flickr is a social network based around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.
Forums – Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.
Foursquare – Foursquare is a social network in which friends share their locations and connect with others in close physical proximity to each other. The service uses a system of digital badges to reward players who “checkin” to different types of locations.
Google Buzz – Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company’s web-based email program,
Gmail. Users can share links, photos, videos, status messages and comments organized in “conversations” and visible in the user’s inbox.
Google Chrome – Google Chrome is a free web browser produced by Google that fully integrates into its online search system as well as other applications.
Google Documents – Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
Google Wave – Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. A wave is a live, shared space on the web where people can discuss and work together using richly formatted text, photos, videos, maps, and more.
Gowalla – Gowalla is a social network in which friends share their locations and connect with others in close psychical proximity to each other.
Groundswell – A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (Charlene Li and Josh Bernoff, Groundswell, pg. 9)
Hashtag – A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference.
hi5 – hi5 is a social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.
HootSuite – HootSuite is a web-based Twitter client. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics.
HTML – HyperText Markup Language (HTML) is a programing language for web pages. Think of HTML as the brick-and-mortar of pages on the web — it provides content and structure while CSS supplies style. HTML has changed over the years and it is on the cusp of its next version: HTML5.
Inbound Marketing – Inbound marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin‘s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).
Instant Messaging – Instant messaging (IM) is a form of real-time direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
Joomla – Joomla is an content management system (CMS) which enables users to build websites and online applications.
Kyte – Kyte is an online and mobile video application that provides video hosting and stream for both recorded and live video feeds.
Like – A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the “Like” button as a quick way to show approval and share the message.
Link Building – Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
LinkedIn – LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide
Lurker – A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
Mashup – A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.
MySpace – MySpace is a social networking website owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.
MyPunchbowl – MyPunchbowl.com is a social network that facilitates party planning and provides members with ideas, invitations, favors, gift registries, photo/video sharing, and more.
News Reader – A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.
Newsvine – Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community.
Opera – Opera is an open-source web browser. While not as popular as Firefox, Opera is used as the default browser on some gaming systems and mobile devices.
Orkut – Orkut is a social networking website that is owned and operated by Google. The website is named after its creator, Google employee Orkut Büyükkökten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil.
Pandora – Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
Permalink – A permalink is an address or URL of a particular post within a blog or website.
Podcast – A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed..
Posterous – Posterous is a blogging and content syndication platform that allows users to post content from any computer or mobile device by sending an e-mail.
PostRank – PostRank monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.
Qik – Qik is an online video streaming service that lets users to stream video live from their mobile phones to the web.
Quantcast – Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics.
Real-Time Search – Real-time search is the method of indexing content being published online into search engine results with virtually no delay.
Reddit – Reddit is similar to Digg and Newsvine. It is a social news site that is built upon a community of users who share and comment on stories.
Scribd – Scribd turns document formats such as PDF, Word and PowerPoint into a web document for viewing and sharing online.
Search Engine Optimization – Search Engine Optimization is the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.
Second Life – Second Life is an online virtual world developed by Linden Lab that was launched on June 23, 2003. Users are called “residents” and they interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade virtual property and services with one another, and travel throughout the world.
Seesmic – Seesmic is a popular desktop and mobile social application. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.
Sentiment – Sentiment is normally referred to as the attitude of user comments related to a brand online. Some social media monitoring tools measure sentiment.
SlideShare – SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.
Skype – Skype is a free program that allows for text, audio and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account.
Social Media – Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social Media Monitoring – Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
StumbleUpon – Free web-browser extension which acts as an intelligent browsing tool for discovering and sharing web sites.
Technorati – Technorati is a popular blog search engine that also provides categories and authority rankings for blogs.
TweetDeck – TweetDeck is an application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.
Twitter – Twitter is a platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others’ messages. Additionally, users can use the @username command to direct a message towards another Twitter user.
Twitter Search – Twitter Search is a search engine operated by Twitter to search for Twitter messages and users in real-time.
Tumblr – Tumblr lets users share content in the form of a blog. Users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, or email.
Unconference – An unconference is a facilitated, participant-driven conference centered on a theme or purpose. The term “unconference” has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations.
USTREAM – USTREAM is a live interactive broadcast platform that enables anyone with an Internet connection and a camera to engage to stream video online.
Video Blog – A video blog is a blog the produces regular video content often around the same theme on a daily or weekly basis. An example of a successful video blog is Wine Library TV.
Viddler – Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others.
Vimeo – Vimeo is a popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic and the service does not allow commercial video content.
Viral Marketing – Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
Web Analytics – Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.
Webinar – A webinar is used to conduct live meetings, training, or presentations via the Internet.
Wiki – A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.
Wikipedia – Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 15 million articles (over 3.3 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.
WordPress – WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs.
Yammer – Yammer is a business communication tool that operates as an internal Twitter-like messaging system for employees within an organization. It is used to provide real-time communication and reduce the need for e-mail.
Yelp – Yelp is a social network and local search website that provides users with a platform to review, rate and discuss local businesses. Over 31 million people access Yelp’s website each month, putting it in the top 150 U.S. Internet websites.
YouTube – YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. YouTube is the largest video sharing site in the world.
Zoho – Zoho is a suite of online web applications geared towards business productivity and collaboration.
Zooomr – Zooomr is a online photo sharing service similar to Flickr.