Mills-Tui
100-Year-Old
Brand’s Evolution
100-Year-Old
Brand’s Evolution
A Modern Twist on Branding and Website Design
When tradition meets innovation, sparks fly. In a groundbreaking move, Dean Purves, the new owner of the iconic Mills-Tui brand in the New Zealand heavy automotive industry, decided it was time to breathe new life into this industry legend. Partnering with the dynamic team at Hart Design, they embarked on a journey that saw the fusion of heritage and modernity in a series of awe-inspiring graphic design projects. From the sleek lines of vehicle signage to the vibrant hues of print advertising, their creativity knew no bounds. However, the crown jewel of their collaboration was the transformation of Mills-Tui’s online presence through cutting-edge website design.
Mills-Tui, a heavyweight in the heavy transport engineering business for decades, boasts an enviable reputation. Crafting a diverse portfolio of heavy transport truck and trailer units, as well as manufacturing firefighting and emergency vehicles that excel when it matters most. With this venture, we set to catapult Mills-Tui into the digital age, blending the time-tested excellence of the past with the vibrant possibilities of the future. It’s an exhilarating journey as we redefine the very essence of branding and website design for one of New Zealand’s most cherished names in the industry.
Revamping Mills-Tui’s Graphic Design
Graphic design is the art of storytelling through visuals, and Mills-Tui’s legacy deserves a fresh chapter. With a storied history in heavy automotive engineering, Mills-Tui has weathered ownership changes, yet its brand remains a stalwart in the industry. It was time to infuse their visuals with the same strength and vitality they bring to their products. We began by breathing new life into their emblematic logo, ushering it into the modern age. Our aim was to equip Mills-Tui with a sleek and versatile visual identity that would shine in signwriting, dazzle in embroidery, and make an indelible mark on office documents.
Crafting a Modern Web Experience
In the ever-evolving digital landscape, a website is the window to a company’s soul. Mill-Tui, a heavyweight in New Zealand’s heavy automotive engineering scene, knew it was time for a digital facelift. Their previous website, at the ripe age of four, no longer did justice to the dynamic essence of their business. It was not just outdated; it had grown clunky, which simply wouldn’t do for a company of Mill-Tui’s stature. With a vision to align their online image with their industry dominance, our team of web designers embarked on a mission to create a modern, sleek, and user-friendly WordPress website that would set new standards in the heavy automotive sector.
A Visual Odyssey
Embarking on a visual journey like no other, we ventured to the picturesque landscapes of Rotorua, armed with our arsenal of camera gear and lighting equipment. Our aim was to encapsulate the essence of a day in the life of Mills Tui, a remarkable journey that would paint their story in vivid hues. As we stepped onto the shop floor, the pulse of this thriving heavy automotive engineering company coursed through the air. Cameras clicked, and videos rolled as we immortalised the dedication and craftsmanship of the hardworking individuals shaping the heart of Mills Tui.
Our vision soared to new heights, quite literally, as we unleashed a drone to glide gracefully down the entire factory length. This cinematic marvel captured the sheer magnitude and grandeur of Mills Tui’s operation, weaving an aerial tapestry that would leave a lasting impression. And when the dust settled, it was time to curate these visual treasures into a compelling narrative. Through meticulous editing and a keen eye for storytelling, we wove together the tapestry of Mills Tui’s journey, a visual saga that does justice to their legacy.
Want to refurbish your brand?
It doesn’t have to be a complete redesign to breathe new life into an established brand. We’d love to show you what we can do for you.