Telling your story

Content creators

Content Creation is About Telling Your Story

As a creative design agency, Hart Design have the capabilities to generate content for your website and social media campaigns. It’s a well-worn clichè, yet the mantra “content is king” is truer today than ever before. In today’s SEO landscape, what’s really important about content is its quality. We’re an accomplished team of content creators producing original and well-crafted content for businesses in Auckland and around New Zealand.

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What Do Content Creators Do?

Content creation is not just about Copywriting. While critical to good SEO, words alone are not enough. Content is the collective term for text, photography, graphic design elements – such as infographics – and video. As content creators we can produce all of these elements for your business.

Why Is Content Still King?

Think about Google’s core aim: to answer everyone’s questions with the utmost in accuracy and speed. The better they do this, the better Google becomes as a resource, and the more people use Google Search over their competition. This in turn fuels their PPC advertising which is what earns them their money.

So, how does Google choose which web page most accurately and speedily answers any given question? In a very large part, its influenced by Content. If you aren’t telling your story well, Googlebot cannot fully understand your web page and won’t rank it as highly as another page that does. If you’d like to delve deeper into the this topic, there are plenty of good posts on content out there.

What Is Content Used For?

Use content to break up the big rocks in your product or service into fine grain detail. For example, if you’re an architect, you should have content that delves deeper into all the little aspects of the service you provide. This may be your thoughts on the use of ecologically responsible materials, the difference between a draughtsperson and an architect, or the challenges of Council consents.

Case studies that showcase the work you do is a wonderful way to tell your story. Check out what we’re doing for The Plant People that helps explain their vast array of services. Real-world examples of your work help both Google Bot and human visitors understand what you’re about.

By maintaining an ever-growing library of information