Mills-Tui

Innovative. Built to last.


Mills-Tui

Put A Little Polish On The Existing Brand

Having recently purchased Mills-Tui, a well-known name in New Zealand heave automotive industry, Dean Purves teamed up with Hart Design to complete a series of graphic design projects from vehicle signage and print advertising to website design. Mills-Tui is a long-standing heavy transport engineering business with an impeccable reputation.

For more than forty years the company has specialised in designing and manufacturing a full range of heavy transport truck and trailer units, firefighting and other related emergency vehicles. Due to existing brand recognition for Mills-Tui, it was not about reinventing the wheel for Dean. Our task was to put a little polish on the existing brand.

Building Understanding

First on the list was to design a bold concept for the new Holden Colorados that have been added to the Mills-Tui fleet. Our take was to accentuate the red and follow the angled lines from the Mills-Tui logo to create a chevron decal for the rear of the utility’s tray and canopy. With the logo spanning across both doors of the double cab, the result is nothing if not eye-catching as the team cruise around their Rotorua

base and further afield. The next item was to produce a full-page magazine ad for a local trucking publication, with a focus on the logging industry. Sticking with the Mills-Tui black and red colour palette, Hart Design have combined stock photography with a shot of a Mills-Tui rig to create a striking new look and feel for Mills-Tui print media going forward. “Looks pretty bloody good,” says Dean.

Website Design & Development

The Mills-Tui website also needed an urgent refurb. The old design was weighed down by outdated content and was not mobile friendly. Hart Design gave the website an overhaul using content supplied. Following today’s best practice, the website features a responsive design and SEO fundamentals – including an SSL certificate which is built into our web hosting service.

https://hartdesign.co.nz/portfolio-item/mills-tui/
Lucentt
https://hartdesign.co.nz/portfolio-item/in-loving-memory-of/