A Great Brand Is A Story
How Companies Communicates With Customers
Taking who your company is into a digital and emotional direction in order to attract target consumers. Hart Design concentrates on the feeling people get when they think of your company; helping to build and shape preconceived notions based on past experience.
The Creative Process Starts With Understanding
It starts with our discovery process where we begin with in-depth discussions, reviewing the market, and then executing your logo design. From initial brainstorming to early ideas to digital execution, we focus on a proven method to gather relevant feedback and improve the design.
Understanding Where Your Brand Needs To Go
Each logo creation process starts with understanding who the client is and where they’re looking to take the brand. From there, we start with logo sketches and inspiration boards, conceptualisation and finally digital application.
Analysing and implementing type that leverages your brand direction and caters to target markets. Execution of that typography through digital and print mediums, as well as providing the guidelines and rules to follow.
Generating imagery that will connect with customers and fit into an overall brand direction. Producing and executing a shot list that showcases the strengths and history of a client is great place to start.
Tone & Voice
Learning and refining how your company communicates with customers through every possible medium. Hart Design looks to capitalise on internal personality and value propositions often left untouched by clients.
We Love Creating
We’re just as happy delivering brand strategy as we are a digital creative solution. Naming, tone of voice, motion graphics, literature, advertising… it’s all part of what we do. Always with engaging ideas and delivered with exceptional craft skills to grow the value of your brand.
Doing It Differently
Souly Funerals wanted to do things differently. So we set about designing them a very unique and new look to be applied in both print and on the web.
Paying close attention to the typography and gentle use of ornate lines, these elements combined to create a perfectly ethereal look and feel befitting of their industry.
Refining An 80 Year Old Brand
As a long-standing company in the electrical engineering industry, the Webster Group logo has featured its bull decal for decades.
Our task was to provide some professional polish to the logo and establish a brand theme which can be carried right through their print media, online media and signage on their machinery and vehicles.
Creating A Branding Suite
Hart Design has designed a fresh, cohesive brand identity for three sister brands operating under the Fibre Systems banner; Nouera Shower Systems, Symphony Shower Systems and Stellar Shower Systems.
The logo design brief was to create a contemporary look and maintain continuity across the three brands.
Sweet Branding for Sweet Pea
As a start-up business, it was vital for Sweet Pea to get off to a great start. Their logo and branding had to resonate with their prospects and customer base, suit their business model while at the same time setting them apart as an industry leader.
The new logo was a play on the name, and this worked beautifully on the website and social media pages and in print.
Turning Data Into Decisions
A growing player in the Australian vehicle tracking industry, BM Tronics helps you turn data into decisions. That said they wanted a fresh new look, something to set them apart.
The logo kept with their standing colours but everything we updated. They love their new look and the way we have carried it through a range of print and online projects.
Packaging With Attitude
Solpack brings a full offering of innovative and contemporary packaging solutions to their Australasian customers but they came to Hart Design to bring their branding and online marketing needs into line.
We started by redesigning their logo which lacked finesse at the time. With a more refined icon and a strong use of typography, we then selected an accent colour and created a series of background images to create a striking branding package for Solpack.
A Brand With Global Appeal
Carr Group supply barrier textiles and related machinery to a range of industries across the globe. They came to Hart Design to update their logo and branding, brochures, building signage and website.
The end result is a versatile and relevant brand, with the new look getting rave reviews from their customers and partners in four continents around the world, as well as here in New Zealand.
This Is My Story
Lucentt has replicated a successful solution that they operate in a niche market in New Zealand, and have applied it to another niche across the country; Recollections is the same system used for In Loving Memory Of albeit for a different purpose.
Our role was to invent a new brand for the new purpose. We found inspiration during a conversation with Director Bruce Reid and Recollections was born: the name, the logo, the brochure and the website formed a complete branding exercise competed in a matter of a few weeks.
A Memorable Brand for Memorial Books
Going well beyond design alone, Hart Design has contributed towards the conceptualisation of a recent project for Lucentt, right through to launch.
We provided a sounding board for how the new service should work, as well as our skill set in branding, graphic design, digital printing and e commerce.
An Auckland Based Branding Agency
Brands encompass a lot more than the design of a logo and related corporate identity. They include every touchpoint the target market experiences; that includes packaging design, website design and print.