Corporate Image

Brand Development

When does a logo become a brand?

A logo becomes a brand when it is used consistently across a range of print and online media. It can be supported by additional graphics and imagery that brings your product or service to life wherever it is seen. A great brand is a story that never stops unfolding. Taking who your company is into a digital and emotional direction in order to attract target consumers. Hart Design concentrates on the feeling people get when they think of your company; helping to build and shape preconceived notions based on past experience.

It starts with our discovery process where we begin with in-depth discussions, reviewing the market, and then executing your logo design. From initial brainstorming to early ideas to digital execution, we focus on a proven method to gather relevant feedback and improve the design.

Each logo creation process starts with understanding who the client is and where they’re looking to take the brand. From there, we start with logo sketches and inspiration boards, conceptualisation and finally digital application.

Analysing and implementing type that leverages your brand direction and caters to target markets. Execution of that typography through digital and print mediums, as well as providing the guidelines and rules to follow.

Generating imagery that will connect with customers and fit into an overall brand direction. Producing and executing a shot list that showcases the strengths and history of a client is great place to start.

Learning and refining how your company communicates with customers through every possible medium. Hart Design looks to capitalise on internal personality and value propositions often left untouched by clients.

We’re just as happy delivering brand strategy as we are a digital creative solution. Naming, tone of voice, motion graphics, literature, advertising… it’s all part of what we do. Always with engaging ideas and delivered with exceptional craft skills to grow the value of your brand.

Does your branding engage your target audience?

We’d love to help your branding come to life across all online/offline media.