A Great Brand Is A Story
Refining How Your Company Communicates With Customers
Taking who your company is into a digital and emotional direction in order to attract target consumers. Hart Design concentrates on the feeling people get when they think of your company; helping to build and shape preconceived notions based on past experience.
The Creative Process Starts With Understanding
It starts with our discovery process where we begin with in-depth discussions, reviewing the market, and then executing your logo design. From initial brainstorming to early ideas to digital execution, we focus on a proven method to gather relevant feedback and improve the design.
Understanding Where Your Brand Needs To Go
Each logo creation process starts with understanding who the client is and where they’re looking to take the brand. From there, we start with logo sketches and inspiration boards, conceptualisation and finally digital application.
Analysing and implementing type that leverages your brand direction and caters to target markets. Execution of that typography through digital and print mediums, as well as providing the guidelines and rules to follow.
Generating imagery that will connect with customers and fit into an overall brand direction. Producing and executing a shot list that showcases the strengths and history of a client is great place to start.
Tone & Voice
Learning and refining how your company communicates with customers through every possible medium. Hart Design looks to capitalise on internal personality and value propositions often left untouched by clients.
We Love Creating
We’re just as happy delivering brand strategy as we are a digital creative solution. Naming, tone of voice, motion graphics, literature, advertising… it’s all part of what we do. Always with engaging ideas and delivered with exceptional craft skills to grow the value of your brand.
Strategy, then design.
You’ve heard the saying, “proper planning prevents poor performance.” Here, every project begins with getting to know our clients through a series of discovery questions, followed by internal research, strategy and finally, we kickoff your project.