Project Description

Carr Group

Branding with global appeal

Flexible web design and branding

Carr Group supply barrier textiles, print media and welding machinery to a range of industries: healthcare, stationery, protective garments, grommets and setting machines, curtain eyelets and large format print media. Carr Group came to Hart Design for web design and branding. We were to update their logo and branding, their building signage as well as build three websites for their operations in New Zealand, Australia and North America. The end result is seamless and the new look is getting rave reviews on four continents.

With their old logo looking like it has been designed by an office temp in the 1970s, Carr Group knew the time had come to update their logo design to a more contemporary, professional standard. Carr Group bring an eclectic range of products and materials to various global markets.

While diverse, their largest divisions have a common theme: fibre. Fibre can be found in the barrier textiles and digital print media they manufacture. And is central to their welding division, too, where they import and distribute hot air tools designed for welding banner vinyls and the like.

So it is in fibre that we found our spark of inspiration and designed a logo modern that is bold and dynamic, and can happily represent any one or Carr’s divisions, and of course the company overall.

With the new logo design in the bag, our graphic design team set about applying this new look across a range of design projects, from internal documentation to brochures and magazine advertising.

A global company, Carr Group director John Carr has reported very positive feedback about the new look and feel for his company, coming from all corners of the globe. Carr’s various business connections are universally impressed with the quality and professionalism of the updated Carr branding.

As it stands, Hart Design has developed five websites for various Carr Group operations across New Zealand, Australia and North America, with more in the pipeline as Carr look to break new ground here in NZ and internationally.

Some are brochure-style websites that showcase the products and services available from Carr. Others are dedicated online ordering websites built for very specific areas of their business.

Their new website is absolutely incomparable with their old site Where the old website –  build around seven years prior – failed on all levels to represent what Carr Group bring to market and their levels on innovation and quality. Hart Design set to rectify this with the new website design and do Carr Group justice on the web and on their global stage.

  • carr responsive web design

Mark and the team have been great in helping build our new website, the look and feel is contemporary and just what we were after.