Carr Group
Branding with
Global Appeal
Branding with
Global Appeal
Global Rebranding Success
In the dynamic world of industrial supply, Carr Group stands as a prominent player, catering to diverse industries such as healthcare, stationery, protective garments, and large-format print media. When Carr Group sought to revamp their digital presence, it turned to Hart Design for a comprehensive transformation. Our mission encompassed not only updating their logo and branding but also extending our expertise to refresh their building signage and develop three distinct websites for their operations spanning New Zealand, Australia, and North America. The result is nothing short of seamless, and the fresh new look sparks enthusiasm across four continents.
Logo Design for a New Era
Carr Group’s previous logo seemed like it was plucked straight from the typewriter era of the 1970s, desperately longing for a makeover that would bring it into the 21st century. This multinational company boasts an impressive array of products and materials that grace global markets. While their product range is diverse, the common thread among their major divisions is the ubiquitous presence of fibre.
Fibre weaves its way through the fabrics in their barrier textiles, the substrates of their digital print media, and even the core of their welding division, where they import and distribute cutting-edge hot air tools designed for welding banner vinyl and similar materials. In this world of fibre, our creative inspiration took root, birthing a modern logo that is both bold and dynamic. It’s a logo that proudly represents each of Carr’s divisions, as well as the company as a whole.
The Brand Aesthetic
As we unveiled Carr Group’s fresh and contemporary logo design, our graphic design team wasted no time in harnessing this newfound visual identity. To infuse the Carr brand into a variety of exciting design projects, ranging from the refinement of internal documentation to the creation of captivating brochures and dazzling magazine advertisements.
With a global presence, Carr Group’s director, John Carr, has been delighted to witness a flood of positive feedback surging in from every corner of the globe. It’s clear that the revamped Carr branding has struck a chord with their diverse network of business connections, who universally admire the sheer quality and professionalism that now defines the Carr brand.
Shaping the Future
In the realm of website development, Hart Design has stepped up to the plate, crafting five bespoke websites that span the Carr Group’s operations in New Zealand, Australia, and North America. And the excitement doesn’t stop there, as a slew of new websites is on the horizon, aligning with Carr’s ambitious plans to conquer fresh frontiers, both in New Zealand and on the global stage.
These websites run the gamut, from sleek brochure-style platforms that brilliantly showcase Carr’s diverse range of products and services to specialised online ordering hubs tailored for specific facets of their business. With a focus on innovation and unwavering quality, Carr Group’s new website is a world apart from its outdated predecessor, which languished in cyberspace for seven long years. Hart Design has embarked on a mission not only to rectify this discrepancy but also to catapult Carr Group into the digital spotlight, where their unparalleled market presence and commitment to excellence can truly shine.
Mark and the team have been great in helping build our new website, the look and feel is contemporary and just what we were after.
Tim Newman, Carr Group
Cutting-Edge Web Design and Branding
In today’s interconnected world, your brand’s online and offline presence is more critical than ever. To leave a lasting impression on a global audience, you need a brand that not only stands out but also resonates with people across borders. That’s where we come in.