In Loving Memory Of
eCommerce Enhanced
by Design
eCommerce Enhanced
by Design
When Creativity Meets Innovation in Digital Ventures
At Hart Design, we’re not just your typical digital agency. We’re architects of innovation, collaborators in creativity, and pioneers in pushing the boundaries of what’s possible. Our journey goes beyond conventional design; it extends into the realm of transforming ideas into reality. A testament to this is our recent partnership with Lucentt, where we didn’t just contribute, but actively shaped the very concept of their project, guiding it from inception to its grand unveiling.
Our role in the Lucentt project goes far beyond the confines of a traditional agency. We didn’t just provide creative input; we became a vital sounding board, sculpting the vision of how their groundbreaking service should function. With our expertise spanning branding, graphic design, and eCommerce website design, we fused our skill set into a seamless tapestry of innovation. In an era where the digital landscape constantly evolves, we stand at the forefront, ready to blend creativity and technology to bring your ideas to life.
From Idea to Innovation
It all began with those five powerful words, “I’ve got this idea…” – a spark that ignited a journey of innovation and collaboration. Meet Bruce Reid, the visionary Director of Lucentt, a company dedicated to redefining its industry with a fresh, modern, and genuinely helpful approach. In a world where choices matter, Lucentt stands as a beacon, offering a diverse range of products that celebrate life in a unique, distinct, and deeply personal manner.
Bruce’s idea aimed to address a significant challenge within the New Zealand funeral industry, one that would benefit not only Lucentt but also the Funeral Directors Association of New Zealand (FDANZ) and its members. The problem with many funeral homes, particularly smaller ones without an in-house graphic designer, grappled with the daunting task of creating high-end memorial books for grieving families. In a groundbreaking partnership with FDANZ, Lucentt unveiled a revolutionary system designed to produce premium-quality memorial books with ease, cost-effectiveness, and in-house efficiency. This comprehensive memorial book system boasts an intuitive page layout template, a meticulously crafted selection of pre-printed hardcovers, and an automatic binding machine that brings each project to life.
The Birth of ‘In Loving Memory Of
In the ever-evolving landscape of innovation, giving an idea a distinct brand identity is often the pivotal step that sets it on a transformative path. This is precisely what was needed to shed light on the groundbreaking product in question. The importance of a unique brand identity cannot be overstated; it serves as a guiding light, ensuring that the new solution doesn’t fade into the background amidst the myriad of products and services offered by both organisations.
Borrowing a phrase deeply synonymous with both the industry and the product itself – “In Loving Memory Of.” With a contemporary typographic logo meticulously crafted, something remarkable happened: “The system” acquired a name, and with that name came a palpable sense of existence. What makes this design truly remarkable is its subtlety; it refrains from the ostentatious elements typically associated with branding. Instead, it stands as a brand that doesn’t quite look like a brand. For Lucentt and FDANZ, it becomes a collective symbol of ownership. For funeral homes, it transforms into the go-to solution for a previously challenging problem. And for the grieving families, it’s not seen as a brand at all; it’s simply an expression of love and remembrance.
From Cover to Brochure
With the logo design firmly in place, a captivating visual journey was about to unfold. The creation of hardcover designs for the memorial books took centre stage, where a diverse palette of photographic imagery and a tranquil painting of a sandy beach by artist Belinda Reid came into play. This choice of tone and subject was meticulously aligned with the profound purpose these memorial books would serve. It was a harmonious fusion of aesthetics and empathy, reflecting the essence of heartfelt remembrance.
A 12-page template came to life through the creative prowess of Hart Design. The tool of choice was Canva, a user-friendly, drag-and-drop page layout software that empowers even non-designers to craft stunning pages independently. For our professional graphic designers, venturing into the world of Canva was a novel experience, and it was a mission accomplished! To enhance the presentation at February’s conference, a lineup of supporting materials was meticulously crafted. This included A3 brochures, sleek business card-sized promo cards, and an A4 order form for those who prefer the tactile feel of pen and paper. Furthermore, a captivating magazine advert for “In Loving Memory Of” graced the pages of FDANZ’s quarterly publication, ensuring that this transformative brand reached hearts and minds across the industry.
Crafting Unforgettable Brands, Let’s Begin the Conversation
Looking to forge a brand that leaves a lasting impression? It all begins with us diving deep into the heart of your business. We’re here to initiate that crucial conversation.