Example #1: wpExo by Hart Design
Hart Design has developed a niche tool that integrates MYOB Exo with WordPress. We have built a calculator for this site, too. More than a simple calculator, this form seeks to answer another common question: Do we integrate MYOB Exo with Woocommerce? It’s a very good question, and the answer is No. In such cases, rather than produce an estimated development cost, our website will redirect users to a detailed explanation of Why Not, and encourage them to consider using our system as an alternative to Woocommerce.
Example #2: Home Design Company
Home Design Company bridges the gap between New Zealand’s many cookie-cutter home design and build companies, and high-end architects.
The Home Design Company calculator provides an instant cost estimate to design and build a home to your specifications. It breaks down the cost in detail:
- Design Cost & Council Fees
- Build Costs
- Premium Spec Build Costs
The cost estimate is emailed to users of the form, along with insightful information that will help the user understand how to read and understand quotes from their competitors.
Hart Design has set up and maintains a Google Ads campaign for Home Design Company that solely focuses on this tool. The form attracts over 550 uses each month! Granted, among that number, there are many tyre-kickers. However, the true power of website automation is the ability to identify the diamonds in the rough. As a result, Home Design Company is enjoying an 800% increase in legitimate sales enquiries each month, when compared to the results they were getting from their old website.
Since building a new home is not an immediate purchase, Home Design Company extends the automation workflow beyond answering the immediate question of “how much”. Over time, automated email marketing continually drip-feeds users with useful information about the design and build process. The idea is to keep their name top-of-mind for when a user is ready to settle on their home building company, and keep Home Design Company in the running.
The depth of this Automation example means Home Design Company can identify serious leads over casual enquiries, and react accordingly.