Branding
Rebranding Success
for Impact
Rebranding Success
for Impact
Pioneering the Future of Commercial Flooring
With nearly four decades of expertise in crafting concrete flooring solutions for commercial ventures, Contract Flooring stands tall as an emblem of reliability and excellence. Their journey has been built upon the pillars of an unwavering reputation, a loyal clientele, and a cascade of referrals. Today they find themselves at an exciting crossroads, eager to transcend their already impressive standing. To cultivate fresh relationships, explore uncharted territories, and make their mark in new markets. Central to this transformative journey is a commitment to robust and cohesive branding, a potent engine driving their venture into uncharted realms.
The first step in this exhilarating renaissance was the revitalisation of their logo, breathing new life into their visual identity. But the transformation doesn’t stop there. Now, we’re delving even deeper, venturing into the heart of a comprehensive branding endeavour, from sleek and dynamic vehicle signage that will turn heads on the road to corporate stationery that speaks volumes of professionalism – encompassing everything from business cards to letterheads – and an email signature that leaves an indelible digital mark. Don’t forget the subtle yet impactful touch of branding through embroidery. Together, these elements are poised to propel Contract Flooring into a future where its legacy of excellence seamlessly merges with modernity.
Revving Up the Brand
In the realm of Contract Flooring’s brand transformation, the spotlight brilliantly shines on their fleet of vehicles. With a striking baker’s dozen of utes and vans traversing the picturesque landscapes of New Zealand and stationed at bustling large-scale developments, these vehicles are more than just transportation; they’re dynamic mobile billboards, and their mission is clear – to broadcast the essence of Contract Flooring with unmissable clarity and visual allure.
The metamorphosis began with a critical look at their existing fleet, which read like an overstuffed brochure, drowning in wordiness and devoid of eye-catching appeal. Our visionary branding design team embarked on a mission to distil their core offering into a single, powerful graphic. We introduced a fusion of creative typography, boldly spelling out “CUT GRIND SCAN,” superimposed on an exposed aggregate concrete background, artfully encased within a diamond-shaped tile that harmoniously mirrors the new logo’s icon shape. This aggregate background, meticulously vector-drawn, ensures seamless vinyl-cutting by their chosen signwriting supplier. Now, these revamped vehicles not only signify Contract Flooring’s commitment to excellence but also make appearances on race tracks across New Zealand and Australia as a financial supporter of various motor racing outfits, elevating their brand to the fast lane of visibility and impact.
Elevating the Brand in Every Detail
When it comes to the finer details of branding, Hart Design has unleashed a wave of innovation in the realm of corporate stationery for Contract Flooring. The metamorphosis extends seamlessly from the iconic logo to the tactile touchpoints of business cards and letterheads. The business card, once a subtle introduction, has evolved into a bold statement, effortlessly readable yet steeped in creative flair, marking a dramatic shift from the conventional handouts that the Contract Flooring team has been offering.
But the transformation doesn’t stop with paper and ink. It extends to the digital realm, where email signatures, once a mere reproduction of their physical business card, now take on a new life. Gone are the days of simply pasting a digital replica at the end of their emails. Instead, they proudly wield purpose-designed text and image layouts that raise the bar on their digital communications, propelling them into the realm of professionalism that befits their brand’s new identity. In every aspect, Contract Flooring’s brand is being meticulously etched into the modern era, where every detail speaks volumes of its commitment to excellence.
Brand Brilliance Beyond the Basics
As the journey of rebranding unfolds, Contract Flooring’s aspirations extend far beyond the digital and print realms. Our design team, with a keen eye on the future, has delved into the intricacies of translating the new logo into embroidered artistry. The results are nothing short of breathtaking. Visuals showcasing the logo gracefully adorned on both white and black business polo shirts have emerged, capturing the essence of the brand’s transformation. For the hardworking tradies of Contract Flooring, a stacked (vertical orientation) logo concept has been conjured, destined to grace sleek black caps.
Director Carlos Hedge draws inspiration from the unassuming coffee mug, recognising its potential as a canvas for brand expression. The bold colours and commanding lines of the new logo design render it a striking feature for corporate gifting. Carlos envisions these distinctive mugs as thoughtful year-end tokens, outshining the ordinary pens and notepads that often make the rounds. Moreover, within the bustling office, these mugs are poised to become more than just vessels for caffeine – they’re an emblem of brand unity, ensuring that Contract Flooring’s crew never lose track of their cherished coffee cups amidst the whirlwind of work.
Awaken Your Brand with a Creative Touch
Looking to revitalise your branding? With our unique design flair and a touch of creativity, we’re here to breathe new life into your branding.