Project Description

BM Tronics

Design influencing decisions

Logo Design, Branding & Website Design

In business for many years, BM Tronics sought to lift their game with new branding including a logo design, print materials and a website. With a fleet management system and the power of the Telstra mobile network, BM Tronics helps you turn data into decisions. Our job as designers was to encourage positive engagement decisions from BM Tronics’ target audience.

Location: Melbourne, Australia

BM Tronics wanted a fresh new look, a new brand that’s clean professional and designed to set them apart in a competitive industry. BM Tronics approached Hart Design because of our long-standing relationship with Teletrac Navman and the design work we have done for them over the years.

We chose red as the main company colour. Its a strong colour and symbolises energy and precision. The icon design is a hybrid of typical a locator pin and navigation imagery, combining to create a unique logo for BM Tronics.

We have created a brochure design, business stationery designs and pull up banners. All elements are tied together with a common style designed to create brand continuity.

Hart Design has built a business website using WordPress, our CMS of choice. WordPress is a great tool for website development due to its potential for fresh, contemporary website design and its ease of use for our clients to maintain. The website is mobile friendly and easy to navigate – two essentials for modern website design.
BM Tronics website design

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