Project Description
Branding Evolution
Brand development for Carr Group
A brand within a brand
Part of the ongoing evolution of Carr Group’s branding, this logo design is derived from the Carr logo that we redesigned back in 2016. The Green Initiative is an exciting, new environmental programme under development by Carr Group. We’ve been tasked with creating a logo and brochure design for this programme.
With their Green Initiative, Carr Group is embarking on an innovative journey within the print media game. Our aim with this logo design and branding as a whole is to engage its audience and inspire them to join the ride.

What’s Next
Like this branding evolution? Check back soon – we’ll add more graphic design imagery as this project continues to unfold. Plus we’ll be developing content on Carr’s website to showcase this new programme.
Looking to evolve your brand as your company grows?
Future-proof your branding with our team of Auckland branding experts. We’re a creative design agency specialising in brand development and website design.