Gone are the days of uninspired product photography, where Nectar’s offerings were showcased against a sterile white backdrop with a sprinkle of greenery from a String of Pearls pot plant. While the touch of nature was well-intentioned, it became a repetitive motif across all product shots, ultimately rendering them dull as a collective.

The textures and graceful contours of Nectar’s all-natural soap products are a work of art in themselves. However, the initial product images lacked that spark that truly befits these enchanting creations. We set out to infuse a burst of creativity into every shot, giving these delightful products the visual allure they so rightfully deserve.

In the dynamic world of product photography, props often play an unsung yet vital role, infusing each item with personality. At Nectar, we broke free from the norm by placing product-specific props front and centre. This gave us a burst of freshness in every shot, giving each product its distinct identity while weaving a clear visual narrative. By leaving behind the overused String of Pearls, we allowed each product to shine in its unique glory. This creative twist not only showcases their individual charm but also provides viewers with a clear understanding of what sets each product apart.

In our pursuit of redefining product photography, we boldly established an in-house pop-up photography studio. To unlock the full potential of light from every angle. The outcome? Remarkably transformed product shots with unrivalled clarity, enriched depth, and soft, inviting shadows. With this innovative lighting approach, we have revitalised our product imagery, ensuring each item exudes irresistible allure and modern sophistication. Say goodbye to harsh shadows and welcome a captivating visual experience.