Project Description

Web Design

Redesigned for Better Mobile UX

New Website Makes A Splash

Sometimes a website redesign is the best option. Jetshare came to Hart Design with a WordPress website that didn’t quite hit the mark. Having just had it built by another Auckland web developer, owner Aarron was not thrilled by their work.

Understandably, he was reluctant to throw the jetski out with the bilgewater, so to speak. So for 12 months we did what we could with a tight maintenance budget but in the end, working with this poorly executed build was inefficient, and like trying to polish the proverbial.

Finally, Aarron was motivated by a less than desirable conversion rate and agreed that a rethink of the website look and feel was the right course of action. The key reason for the poor website conversions was down to UX (user experience).  The vast majority of Jetshare’s traffic came from mobile and tablet users (a massive 74%). The old site looked clunky on these devices, and a total redesign was the most effective way of improving this aspect of the website design.

We’re big cheerleaders of WordPress; we use it everyday. However web developers can miss the mark if they employ a substandard theme. It’s your starting point for customising WordPress and a bad choice at this early stage can come back to haunt you farther down the track.

Starting with a high quality theme can require a little extra investment on time at the beginning however the long-term payoff is repaid in spades. Our approach to building a website with WordPress is that it’s like preparing the groundwork for future development upfront: later improvements and additions are faster and more flexible and require far less new coding.

Geek warning: it’s true that this approach can produce a heavier site in terms of load speed. But when you know how to counter this it’s all worthwhile ;-)