Studio Photography

Elevate Your Product Photography

Nectar Product Photography

Nectar Body and Bath make organic, cruelty-free soap bars, shampoo bars and other natural personal care products. They approached Hart Design for guidance on how to improve their engagement with consumers new to Nectar’s range. The first thing we noticed was that their DIY photography failed to embody the je ne sais quoi of these charming products. We set out to capture the essence of Nectar soap and shampoo bars with fresh product photography.

Location: Howick, Auckland

Slide the arrow left and right to reveal the before and after shots…

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DIY Product Photography

Initially, the products were set against a plain white paper background and garnished with a snippet from a String of pearls pot plant. The foliage was used consistently across all product shots, making the photographs monotonous when viewed collectively.

The textures and undulating shapes of Nectar’s natural soap products are attractive on their own. However, their original product shots lacked inspiration. We set out to add a little extra zing, so deserving of these delightful products.

Background

We replaced the plain white paper with a bathroom tile, almost white in colour and with a subtle, darker swirl running through it. The idea is to place the products in an environment where the consumer will be using them; the bathroom.

The effect provides context and therefore stimulates a stronger connection with the viewer. The texture also adds warmth to the shots, while complementing the product. Simplicity is key. We were mindful not to have the background become the feature. A darker or busier tile would have had the opposite effect.

Lighting

Having our own pop-up photography studio inhouse meant we were able to provide more light from more angles. This has immediately boosted the impact o

Project Description