Wynyard Wood
Full-Service
Design Essentials
Full-Service
Design Essentials
Embracing a New Digital Era
Wynyard Wood, a legal firm with a rich history spanning over a hundred years, embarked on a transformative journey with Hart Design, seeking to rejuvenate its digital and advertising presence. Recognised for its deep-rooted legacy and multi-partner expertise, the firm aimed to adapt to the evolving digital landscape. Our initial collaboration with Wynyard Wood was focused on elevating their print advertising to new heights and ensuring their website and social media platforms were enriched with regular, engaging content.
This partnership evolved into a more comprehensive project, culminating in the recent launch of a revamped Wynyard Wood website. This redesign not only reflects the firm’s prestigious heritage but also positions it at the forefront of modern web design and online engagement. Our role in this transformation illustrates the seamless blend of tradition and innovation, propelling Wynyard Wood into a new era while maintaining its esteemed reputation in the legal industry.
Wynyard Wood Website Refresh
The initial Wynyard Wood website, while fitting for its industry, fell short in terms of finesse and distinctiveness. Recognising this, our web design team began to infuse modernity and character into the site. We achieved this by incorporating contemporary web fonts, strategic colour schemes, and effective use of space. A key focus was streamlining navigation, ensuring users could effortlessly locate the information they needed.
In reimagining the website, we preserved its original clean and crisp essence but introduced elements of dynamism and clarity. The revamped design now stands out with its vibrant energy and sharper definition, offering an enhanced user experience while staying true to the brand’s professional image.
A New Visual Chapter
Coinciding with the launch of Wynyard Wood’s updated website, we saw an opportunity to revitalise the staff photographs, some of which had not been updated for a decade. Embracing the adage that time waits for no one, we leveraged our conveniently located photography studio in East Tamaki, just a stone’s throw from Wynyard Wood’s Highbrook offices.
To align with the Wynyard Wood brand’s aesthetic, we chose a sophisticated dark grey backdrop for the portrait photos. Each portrait was carefully captured at a consistent angle, ensuring a unified and professional look on the website’s ‘Our People’ page. On the site, these images are initially present in greyscale, adding a touch of elegance and simplicity. As users interact with the photos, a rollover effect brings the portraits to life in full colour, adding a dynamic and engaging element to the browsing experience. This approach not only modernises the staff’s representation but also adds a layer of interactive visual interest to the website.
Print Media Strategy
Wynyard Wood actively engages with its audience through select print publications, offering monthly advertorials that delve into various legal topics. Each piece of content begins its journey on the firm’s website, under the News section, serving as both informative material and a preview of the upcoming print ad. Our graphic design team then transforms this content into striking quarter-page advertisements, employing a unique and consistent design style crafted specifically for Wynyard Wood.
The heart of our design theme lies in using relevant imagery overlaid with a distinctive “pink opal” tint. This approach not only aligns with the firm’s green and grey branding palette but also allows the core message to pop with clarity and impact, thanks to the use of bold fonts. This creative method ensures that each advertorial stands out in print media, striking a perfect balance between Wynyard Wood’s professional image and the need for attention-grabbing visual appeal.
We really like what Hart Design has provided to us. Our marketing image has really sharpened up. We couldn’t be happier with our switch to Hart Design.
Anne Smal, Wynyard Wood
Ready to Elevate Your Digital Strategy?
Wynyard Wood stays ahead in the digital world with Hart Design, a partnership that transcends traditional web design. We offer a comprehensive package — ongoing website maintenance, social media management, photography, and graphic design, all under a streamlined monthly retainer. This approach ensures Wynyard Wood’s digital presence is consistently vibrant and up-to-date.