Digital Marketing

Digital Marketing Is
A Real Game Changer

Digital Marketing Plans

Building a great-looking, mobile friendly website is just the beginning!

Google loves an active website: as well as supporting better Google rankings, it will attract a higher volume of new visitors and become an inbound marketing machine that keeps your sales funnel full.

So you could set-and-forget your new website and hope the world will find you off their own bat.

Or you could put your website to work, supported by an ongoing programme of fresh, dynamic content, social media and PPC campaigns. It’s time to put your new website to work – get it out there with a Digital Marketing Plan from Hart Design.

Our Plans At A Glance

Basic

You provide the content, we do the rest. This plan is suited to those with a limited budget a willingness to contribute to the process. 

Advanced

An extension of the Basic plan, the Advanced plan features the addition of world-renowned SEO software, SEMRUSH. We’ll tap into the insights provided by this highly valuable tool to ensure your SEO is as good as it can be.

Pro

A great-value Plan where you get everything from the Advanced plan, plus we’ll generate 1 content-rich article each month. We’ll do the copy writing, photography and video, including travel to one Auckland location.

Custom

If the above Digital Marketing Plans are not quite right for you, we can customise a plan on request – please talk to us about your preferences.

See pricing and inclusions below

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Social Media is ideal for B2C businesses

Features

A snapshot of what’s included in our digital marketing plans.

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Website Updates

Your website is the launch-pad for all digital marketing

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SEO

SEO best practices; track and measure. SEMRUSH software provides insight that elevates SEO to the next level

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Security

Minimise the risk of being hacked with regular software updates and monitoring

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Adwords

A great fit for many businesses, use Google AdWords to instantly expand your reach

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Social Media

Ideal for B2C businesses! Engage with your target audience on their level

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Email Marketing

Stay top-of-mind with prospects and encourage repeat buying with your customers

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Copy Writing

You’ve probably heard that content is king! We have writers experienced in creating value-added, SEO-ready copy

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Photo & Video

Tell your story with pictures: photo galleries, video testimonials, time lapse video and more

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Drone

Wow your audience with stunning aerial images!

Wow your audience with stunning aerial images

Pricing & Inclusions

We’ll work in the areas listed below, capped by the hours in your plan

BASIC ADVANCED PRO
$640
5HRS
$890
6 HRS
$2190
16 HRS

A website is always a work in progress. We’ll add your news stories, case studies, latest special offers, new products and services – any new content or edits you may have.

It all starts here! A sustained effort on your website provides the fuel for your social media channels, email marketing campaigns and contributes to good Google rankings.

AdWords is a complex beast; let our knowledgeable team set up your campaign for optimal ROI. We’ll regularly monitor your campaign and make any adjustments needed to keep your campaign running at its best.

You can set your maximum daily spend and pause/enable advertising campaigns as you wish.

Pay per click advertising costs are payable directly to Google, and subject to their terms and conditions.

Engage with your target market on their level! Facebook, Instagram, Twitter and LinkedIn – we’ll set up whichever social media channels are right for you. We’ll post new content as it comes to hand, link back to your website with every post, and manage any interactions with your audience.

We can set up paid advertising campaigns if desired. Advertising costs are payable directly to the respective organisations, and are subject to their terms and conditions.

We’ll create beautiful HTML emails designed to drive traffic to your website, stay top-of-mind with prospects and encourage repeat buying with your customers.

Send costs are extra, and payable by credit card. Costs are $20 per campaign sent plus 6 cents per recipient. For example, a campaign sent to 250 recipients would cost $35.00.

An unfortunate fact of life online, website software is always a target for hackers around the world. Left unchecked, your website is at greater risk of being hacked. Without doubt, your best defence is to maintain your website software, including all third party plug-ins, to current standards.

Beyond this we’ll install a leading WordPress firewall solution to protect against hacks and malware.

For commercial plug-ins, licensing renewal fees may be required periodically to stay 100% up to date.

Building upon our initial SEO Fundamentals that you get with a new website from Hart Design, we’ll further optimise your website with a focus on speed to ensure it is performing at its peak.

We’ll maintain best SEO practices where ever new content is loaded onto your website to support improved google rankings.

We maintain a monthly record of metrics to ensure your website is performing well; because a website that is loading fast is going to rank better.

Basic rank tracking for up to 10 keywords ensures that our continued efforts are having the desired effect.

SEMRUSH software provides analytical insight that allows us to elevate your SEO to the next level. The software identifies areas that need attention which will help improve your rankings.

Using SEMRUSH we can rank track a far greater volume of keywords.

One website is included in your Plan. Additional websites can be added into SEMRUSH and monitored for an additional fee of $190 per month.

You’ve probably heard that content is king! New content really is the lifeblood of digital marketing. We have writers experienced in creating value-added, SEO-ready copy.

Copy Writing, Photography and Video includes travel to one Auckland location per month, to generate one content-rich article per month to be published on your website, social media channels and email marketing.

As the clichè goes, a picture tells a thousand words. Support your case studies, news articles etc with quality photos.

Wow your audience with stunning aerial images.

Photography, Copy Writing and Video includes travel to one Auckland location per month, to generate one content-rich article per month to be published on your website, social media channels and email marketing.

Tell your story with video: video testimonials, time lapse video, wow your audience with stunning aerial images.

Photography, Copy Writing and Video includes travel to one Auckland location per month, to generate one content-rich article per month to be published on your website, social media channels and email marketing.

Basic video editing is included. Videos to be hosted on Youtube. Drone photography is available subject to NZ and local laws.

  • BASIC
  • Billed Monthly $640
  • 5HRS
  • Website Upudates
  • Google AdWords Management
  • Social Media Management
  • Email Marketing
  • Security Maintenance
  • SEO Management
  • Basic SEO Monitoring
  • ADVANCED
  • Billed Monthly $890
  • 6HRS
  • Website Upudates
  • Google AdWords Management
  • Social Media Management
  • Email Marketing
  • Security Maintenance
  • SEO Management
  • Basic SEO Monitoring
  • SEMRUSH Advanced SEO
  • PRO
  • Billed Monthly $2190
  • 16HRS
  • Website Upudates
  • Google AdWords Management
  • Social Media Management
  • Email Marketing
  • Security Maintenance
  • SEO Management
  • Basic SEO Monitoring
  • SEMRUSH Advanced SEO
  • Copy Writing
  • Color Labels
  • Photography (inc. Drone)
  • Video (inc. Drone)
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Not quite right for you?

We can customise a plan on request – please talk to us about your preferences.

Immediate Set Up

For those who can’t wait

Many features in your Digital Marketing Plan take time to set up. And because your plan is capped at a set number of hours, we may not be able to get everything done within the first month. So for those who can’t wait, we can set up individual components right away.

  • Social Media per channel $240
  • Google Adwords per Campaign $560
  • Landing Page $900
  • Email Marketing $395
  • SEO Boost Up to 30 pages $1,099
  • SEO Boost 31-100 pages $1,699
  • Additional SEMRUSH Per website $190

What is digital marketing?

Digital Marketing aims to hone in on people who are already “warm leads”; people who are looking for answers. Digital Marketing is the art of putting your business in the mix and providing the answer to these qualified people. By contrast, billboards, print ads, press releases, etc. that try to get in front of as many people as possible, wherever possible is a costly model.

We do this using a calculated mix of website optimisation, content creation, search engine optimisation, email marketing, lead generation, and social media marketing. Whether it’s three months of support, six months of outsourcing your inbound marketing efforts entirely, how you decide to leverage our team is up to you – just the kind of flexibility we hope you will love.

Digital Marketing Essentials

Every effective digital marketing program starts and ends with a strong foundation
of these essential assets.

Buyers Personas

Buyer personas are fictional profiles of your ideal customers and a buyer journey is a course they usually take to become your customer. They help us understand the behaviours, interests, and pain points of our audience on a deeper level so that we can align our content.

Remarkable Content

Content is the voice of your brand and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, webinars, quizzes, eBooks, whitepapers or tip sheets.

Methodology Ways and Tools

Below are the activities and tools inbound marketers use to attract, convert, close, and delight.

ATTRACT

Ways

Blogging
Search Engine
Optimisation
Social Media

Tools

Blogging Platform
Social Publishing
Keyword Tracking

CONVERT

Ways

Lead Generation
Remarkable Content Offers
Conversion Rate
Optimisation

Tools

Forms
Calls-to-Actions
Landing Pages

CLOSE

Ways

Marketing Automation
Email Marketing
Sales Alignment
Tools

Tools

Email Marketing
Software
Workflows

DELIGHT

Ways

Personalisation
Community Engagement
Surveys

Tools

Survey Software
Smart Content
Social Monitoring

Helping With
Digital Marketing

Effective digital marketing programs start with a strong foundation, which contains the following:

Create Your Digital Marketing Strategy

Whether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom digital marketing strategy to achieve your organisational goals. We’ll also include “growth hacks” to deliver quick, initial results.

Build Your Digital Marketing Essentials

We develop your buyer persona assets, plan original content, and design/build your inbound website, in addition to setting up the software, integrations, and tools you need to put your strategy into action (i.e. HubSpot, Hotjar, Salesforce, Sidekick, HubSpot CRM, Wistia, etc.)

Implement Tactics to Attract, Convert, Close, and Delight

Our team is made up of accomplished marketers, graphic designers, and web developers. We have all of the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.

Measure, Report, Learn, Improve & Continue The Process

Your software will tell you what is going on, but we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all of your performance analytics, then take strategic action with your marketing.

Strategy, Then Design.

work

Whether it’s responsive websites or creative campaigns, we create beautiful online experiences that engage and convert naturally and effectively.