Digital Marketing Is
What is digital marketing?
Digital Marketing aims to hone in on people who are already “warm leads”; people who are looking for answers. Digital Marketing is the art of putting your business in the mix and providing the answer to these qualified people. By contrast, billboards, print ads, press releases, etc. that try to get in front of as many people as possible, wherever possible is a costly, outmoded marketing model.
Hart Design do this using a calculated mix of website optimisation, content creation, search engine optimisation, email marketing, lead generation, and social media marketing. Whether it’s three months of support, six months of training or outsourcing your inbound marketing efforts entirely, how you decide to leverage our team is up to you – just the kind of flexibility we hope you will love.
Digital Marketing Essentials
Every effective digital marketing program starts and ends with a strong foundation
of these essential assets.
Buyer personas are fictional profiles of your ideal customers and a buyer journey is a course they usually take to become your customer. They help us understand the behaviours, interests, and pain points of our audience on a deeper level so that we can align our content and strategies with them.
Content is the voice of your brand and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, webinars, quizzes, eBooks, whitepapers or tip sheets.
Inbound Marketing Website
An inbound marketing website is designed with lead generation/conversion, content creation, personalisation, and user experience in mind. It’s built on a CMS, making it easy to maintain, update, and improve; an essential practice for inbound marketers.
Advanced Web Analytics
Tracking your performance is the first step to continue improving it. Using HubSpot, Google Analytics, Hotjar, Wistia, and a variety of other software, we will track and measure your marketing’s performance through metrics.
The Inbound Marketing Methodology
By aligning your marketing strategy with your prospect’s interests and pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time through the Inbound Marketing Methodology.
During the “attract” phase, people may be a stranger to your brand. You have to build brand awareness, reach new audiences, and draw new traffic to website.
You’ve got the lead, now what? During this phase, you take leads who may not be ready to make a purchase from you and guide them through their buying process with timely content.
Once you have people there as visitors, the goal is to get them to “convert” or share their contact information with you for future marketing.
Now that a lead has become a customer, you’ve got to keep that relationship alive and well to encourage repeat business, referrals, and positive reviews. This is how you earn loyal customers and promoters.
Methodology Ways and Tools
Below are the activities and tools inbound marketers use to attract, convert, close, and delight.
Remarkable Content Offers
Effective digital marketing programs start with a strong foundation, which contains the following:
Create Your Digital Marketing Strategy
Whether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom digital marketing strategy to achieve your organisational goals. We’ll also include “growth hacks” to deliver quick, initial results.
Build Your Digital Marketing Essentials
We develop your buyer persona assets, plan original content, and design/build your inbound website, in addition to setting up the software, integrations, and tools you need to put your strategy into action (i.e. HubSpot, Hotjar, Salesforce, Sidekick, HubSpot CRM, Wistia, etc.)
Implement Tactics to Attract, Convert, Close, and Delight
Our team is made up of accomplished marketers, graphic designers, and web developers. We have all of the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.
Measure, Report, Learn, Improve & Continue The Process
Your software will tell you what is going on, but we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all of your performance analytics, then take strategic action with your marketing and design based on it.
Strategy, then design.
You’ve heard the saying, “proper planning prevents poor performance.” Here, every project begins with getting to know our clients through a series of discovery questions, followed by internal research, strategy and finally, we kickoff your project.