Digital Marketing

Digital Marketing Is
A Real Game Changer

What is digital marketing?

Digital Marketing aims to hone in on people who are already “warm leads”; people who are looking for answers. Digital Marketing is the art of putting your business in the mix and providing the answer to these qualified people. By contrast, billboards, print ads, press releases, etc. that try to get in front of as many people as possible, wherever possible is a costly, outmoded marketing model.

Hart Design do this using a calculated mix of website optimisation, content creation, search engine optimisation, email marketing, lead generation, and social media marketing. Whether it’s three months of support, six months of training or outsourcing your inbound marketing efforts entirely, how you decide to leverage our team is up to you – just the kind of flexibility we hope you will love.

Digital Marketing Essentials

Every effective digital marketing program starts and ends with a strong foundation
of these essential assets.

Buyers Personas

Buyer personas are fictional profiles of your ideal customers and a buyer journey is a course they usually take to become your customer. They help us understand the behaviours, interests, and pain points of our audience on a deeper level so that we can align our content and strategies with them.

Remarkable Content

Content is the voice of your brand and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, webinars, quizzes, eBooks, whitepapers or tip sheets.

Methodology Ways and Tools

Below are the activities and tools inbound marketers use to attract, convert, close, and delight.

ATTRACT

Ways

Blogging
Search Engine
Optimisation
Social Media

Tools

Blogging Platform
Social Publishing
Keyword Tracking

CONVERT

Ways

Lead Generation
Remarkable Content Offers
Conversion Rate
Optimisation

Tools

Forms
Calls-to-Actions
Landing Pages

CLOSE

Ways

Marketing Automation
Email Marketing
Sales Alignment
Tools

Tools

Email Marketing
Software
Workflows

DELIGHT

Ways

Personalisation
Community Engagement
Surveys

Tools

Survey Software
Smart Content
Social Monitoring

Helping With
Digital Marketing

Effective digital marketing programs start with a strong foundation, which contains the following:

Create Your Digital Marketing Strategy

Whether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom digital marketing strategy to achieve your organisational goals. We’ll also include “growth hacks” to deliver quick, initial results.

Build Your Digital Marketing Essentials

We develop your buyer persona assets, plan original content, and design/build your inbound website, in addition to setting up the software, integrations, and tools you need to put your strategy into action (i.e. HubSpot, Hotjar, Salesforce, Sidekick, HubSpot CRM, Wistia, etc.)

Implement Tactics to Attract, Convert, Close, and Delight

Our team is made up of accomplished marketers, graphic designers, and web developers. We have all of the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.

Measure, Report, Learn, Improve & Continue The Process

Your software will tell you what is going on, but we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all of your performance analytics, then take strategic action with your marketing and design based on it.

Strategy, then design.

work

You’ve heard the saying, “proper planning prevents poor performance.” Here, every project begins with getting to know our clients through a series of discovery questions, followed by internal research, strategy and finally, we kickoff your project.