We’re big believers in showcasing the work that you do on a regular basis. New content, case studies and fine details of your everyday business world is essential to good SEO. Googlebot will love your website if you’re continually adding unique content that helps it understand what you’re about in greater detail. Photography and video both play an important role in that process.
And then there’s your human website visitors. If you can show them with stills and video exactly what you can do, you’ll keep them engaged with your website longer and your conversions will increase.