Thorn Law
Web Design with a
Fresh Twist
Web Design with a
Fresh Twist
Journey to a Modern Identity
In the bustling landscape of Auckland web design, there’s a rising star on the horizon. Adina Thorn Lawyers, now rebranded as Thorn Law embarked on a mission to carve a distinctive online presence that mirrored their exceptional work in the field of litigation and class action law. They aimed for a website that would stand out in a crowd of legal eagles.
With over a decade of experience, Thorn Law has built an impressive reputation, representing Kiwis in taking on multinational giants and emerging victorious. Their commitment to justice and winning the battles that matter has earned them respect and admiration. As they transitioned into a new era, a new name, and a fresh identity, they sought the expertise of Hart Design, recognising our unique flair in the web design arena. In their words, we were the one website that stood out in the competition. This is the story of how Thorn Law is reshaping legal branding, from a name change to a dynamic website and logo design, propelling them into a future where their impact transcends borders and redefines the legal landscape.
Thorn Law’s Digital Evolution
In the ever-evolving realm of web design, even the most iconic websites must evolve to keep pace with the future. The original Adina Thorn website, a digital stalwart of a decade-long journey, served as a testament to their success stories and monumental legal battles. Yet, the sands of time had weathered its once-pioneering design, rendering it obsolete.
As Thorn Law embraced a new name, they seized the perfect moment to breathe fresh life into their digital identity. Inspired by the sleek lines of their new logo, we embarked on a transformative journey to craft a contemporary WordPress website, seamlessly integrating the logo’s linear design elements. Through a masterful use of colour, we partitioned the pages into visually pleasing segments, ensuring a modern and intuitive user experience.
A Logo That Defies Legal Traditions
In the realm of law, where tradition often reigns supreme, Thorn Law is a shining beacon of innovation. Specialising in class action cases, they stand at the forefront of Auckland’s legal elite. To mirror their unique approach, they sought a logo that would redefine their identity from the outset—a logo that would resonate with modernity, vitality, and a zest for their work.
Our logo designers embarked on a journey to craft a symbol that would be more than just an emblem; it would be a statement. The deliberate choice of all-lowercase typography was a bold departure from the expected norm in legal circles. While the stereotypical lawyer’s logo often boasts serif fonts in all caps, Thorn Law’s logo boldly proclaims, “We’re different; we’re daring, and we’re self-assured.”
In this tale of legal branding excellence, we delve into the art of breaking traditions, where every lowercase letter is a testament to a law firm that defies conventions and embraces a future where innovation meets justice.
Crafting a Modern Legal Identity
Our partnership with Thorn Law was nothing short of a design odyssey. As they sought to rebrand and modernize their legal identity, we embarked on a creative journey to translate their vision into a digital reality. Their commitment to setting themselves apart in the world of class action law inspired us to rethink conventional legal branding.
The Thorn Law website is a showcase of modernity and energy, mirroring their innovative approach to legal practice. The design is a careful dance of form and function, where every pixel serves a purpose. We took a bold step with lowercase typography, defying legal norms and declaring their confidence to the world. The vibrant colour palette and clean layouts not only capture attention but also provide a seamless user experience. It’s more than just a website; it’s a digital embodiment of Thorn Law’s ethos—distinctive, daring, and dedicated to justice.
We looked at every search result on the first three pages for “web design auckland”. Only your website really landed with us. That’s why we contacted you. No one else was in the race.
Rohan Havelock, Thorn Law
What are your goals for your brand relaunch?
Hart Design is a unique creative agency in Auckland. We provide a professional web design and logo design service, plus the skills to generate the content that makes a website successful.