Project Description

Bryan Drake Driving School

A Basic Brochure Website with Wow

“Standard” does not mean boring or ineffective!

A driving instructor for more than two decades, Bryan Drake has recently struck out under his own banner. He had his driver training car sign written by a local signwriter, then reached out to Hart Design to build him a “standard” brochure website. Here’s what that means, how it looks and how it has impacted his small business…

This is what we call it when a website has only a few pages, minimal text and is all you need to get your business online. It doesn’t have to mean basic in terms of design flair, or its impact on your business. As web design experts, we can take a basic brief and produce something with punch.

For Bryan Drake, this meant taking elements of his vehicle signwriting and repurposing them to make a visual statement with it throughout his website design. His vehicle stands out on the road, and so it made sense to feature this imagery online, too, to build upon this branding.

We used the colours from his vehicle decals to breathe life into his website design in a way that added punch to specific areas. Colour is used to highlight key areas.

Additionally, we have created some icons to help break up the text and make it clear for viewers to understand his business offering at a glance.

Good photography is part of what elevates this basic website from “flat” to “interesting”.

A full-service design agency, Hart Design met Bryan on location in Bucklands Beach to take some photographs of him and his vehicle. These shots of Bryan have been used to enhance his web design and help to create a connection between his website visitors and Bryan.

Regardless of the size of your website, Hart Design will always include SEO Fundamentals in your website design. It’s one of the reasons that we’re different from other web designers in Auckland.

For Bryan Drake, you can find his website on page 1of Google’s search results for the search terms “driving instructor east auckland”, “driving instructor howick” and “driving instructor pakuranga” – Bryan’s main areas of operation.

As a start-up, Bryan preferred to start with a basic brochure website that helped introduce who he is and what he offers. Bryan has proactively marketed himself to his target audience to great effect. And, once established, Bryan came back to Hart Design looking to set up and integrate Timely – an online booking system – into his WordPress website.

Having completed that development for Bryan, his site not only ranks well and looks great, but this brochure site has now transformed into a valuable tool.