Turning a bad web design experience on its head
A start-up legal practice in Auckland, Martelli Yaqub hired an Auckland web designer to help launch their new business online. To make a long story short, the web designer produced an underwhelming, template-based design that looked ten years out of date. Not the look that the new law firm was hoping for. Feeling that the working relationship had become untenable, Martelli Yaqub approached Hart Design to start over.
If this story of a bad experience with an Auckland web design company sounds familiar to you, you are not alone. There is very often a disconnect between the client and the web designer, and the reason is content. The fact is, a website is nothing without content – words, images and video. A common reason why a website design project fails is because there is a lack of ownership over the all-important content.
Auckland Web Designers
For Martelli Yaqub, we decided upon a very specific look and feel for their website design that we believed accurately represented the firm’s corporate personality. In order to bring this look and feel to life, we also took on the leading role in the all-important content creation. Copywriting, photography and video are the building blocks for a successful web design project.
The design first, content later approach is sadly still the SOP in our industry. It’s easy for the client to sign up and say “get going”. It’s easy for the designer to close the sale and get started preparing their templates. And it’s the reason why web design projects so often fail. Our approach to web design is the complete opposite. We have identified the importance of content first and design second in order to complete a successful and valuable web design project. We have the tools and skillset to deliver high-quality content writing, photography and video production for your website.
Content Writing for Websites
As website designers, we are certainly not experts in law. However, that doesn’t mean we are not qualified to write general content to outline a law firm’s services. With a little research under our belt, our copywriters skillfully drafted the service pages for the Martelli Yaqub website. Then, the law experts at Martelli Yaqub applied the legal polish to ensure the copy was technically correct and accurately represented what they offered to their clients.
The thing is, Martelli Yaqub’s target audience are not law experts, either. They are business owners, employees, parents, siblings, trustees… They are everyday people. The copy on the Martelli Yaqub website should speak to their target audience at their level. Unless your target audience is indeed an expert in your field, an overuse of jargon can disconnect your website viewers. There is a certain skill in writing engaging content for your website, and it is a skill we offer to our clients.
Photography for Websites
The lawyers at Martelli Yaqub are a bubbly, friendly team. Their core value is to be progressive, innovative and pragmatic, more than just a firm. When designing their website, we wanted to portray their values of compassion and personal understanding to viewers. We achieved this for our client with our website photography service.
Our photography team met with Martelli Yaqub at their two Auckland locations to snap some “fly on the wall” photography that communicates who they are as people: genuine, relationship-driven and approachable.
After having our confidence shaken by make-believe web designers, the crew at Hart Design really came through. They listen and take the time to explain so that you understand. Absolutely stoked with our website. The guys made the whole process fun and enjoyable.
Aaron Yaqub, Director – Martelli Yaqub.
Quality content makes a website a true business asset
When you’re next considering quotes from Auckland web designers, it pays to know what you’re buying. It pays to consider not just the Website Design but the content as well. Our creative digital agency bridges the gap between web designer and client. Through content creation, we provide a full website design service that becomes a true asset to your company.