Hart Design is an Auckland logo designer. We were tasked with designing a logo that captures the essence of an innovative new product from Lucentt. Ever striving for fresh thinking in New Zealand’s funeral industry, Lucentt has launched a unique system to their clients. Named Essence of Ceremony, this product helps funeral directors to articulate the value of a funeral to families.
Lucentt had staged four examples of what Essence of Ceremony can look like in the flesh. We provided the on-site photography of these installations for use in large format printing and on the Lucentt website.