Lucentt
Convenient Online
Shopping Portal
Convenient Online
Shopping Portal
A Seamless Digital Catalogue Experience
Our web development team faced a unique challenge with Lucentt, a manufacturer serving New Zealand’s funeral industry. Lucentt’s diverse product range, including complex items like the Five Piece Side Set, comes with an array of styles, fabrics, colours, shapes, and sizes. The task was to create an online ordering platform that could handle this variety in a user-friendly manner. The focus was on presenting over 570 products in a way that allowed for easy navigation through their numerous variations, ensuring a straightforward and enjoyable shopping experience. The end result is an intuitive and efficient website, making the process of selecting and ordering specialised products hassle-free for Lucentt’s customers.
Versatile eCommerce Solutions with WooCommerce
WooCommerce, a renowned eCommerce platform, offers flexibility beyond the conventional online store setup, making it an ideal choice for a variety of business models. For B2B wholesalers, who typically operate on a monthly invoicing system external to their website, WooCommerce can function effectively as an online ordering system without direct transactional features. This setup is particularly beneficial for businesses seeking a digital catalogue to display their products while managing transactions offline. It provides a streamlined, digital approach to showcasing products and simplifying the ordering process for regular B2B customers.
In another innovative use, WooCommerce can be transformed into an “enquiry cart”. This feature is perfect for businesses looking to engage with potential customers without immediately pushing for sales. Users can browse products, add them to their enquiry cart, and then request a quote or submit a product enquiry. This approach is especially advantageous for companies not yet ready to sell online but want to establish a strong online presence. For businesses planning to launch their eCommerce operations in the future, disabling the cart function in WooCommerce offers a strategic advantage.
Revolutionising Online Ordering
Addressing the complex needs of Lucentt’s online ordering system was an endeavour that required deep collaboration and insight. Our team dove into understanding the intricate nuances of Lucentt’s product range. But understanding the products was just half the battle. Equally crucial was gaining insight into the customer’s journey through the catalogue. How would a typical Lucentt customer navigate the myriad of product variations? What choices would they make, and how could we make this process as intuitive as possible? These questions were key in devising a user-centric approach that would resonate with Lucentt’s clientele.
With a clear understanding of both the products and the customers, we embarked on constructing a solution tailored to Lucentt’s unique requirements. At the core of this project was WooCommerce, a versatile eCommerce platform chosen for its robustness and flexibility. To further enhance the platform’s capabilities, we integrated a commercial WordPress plugin augmented with custom Javascript coding. This combination allowed us to manage the complex product variations and the non-linear SKU codes inherent in Lucentt’s catalogue efficiently. The result was a streamlined, user-friendly online ordering website, one that not only aligned with Lucentt’s operational needs but also offered an engaging and smooth shopping experience for their customers.
Transforming Lucentt’s Online Presence
Lucentt’s previous website, despite having online ordering capabilities, fell short when it came to managing the complex nature of its product variations and the fluidity of its SKU system. This was a significant hurdle, as their expansive product range required a more nuanced and adaptable approach to online ordering. The existing system couldn’t quite capture the intricate details necessary for a smooth and accurate ordering process, leading to frustrations and limitations for both Lucentt and its customers.
Recognising this challenge, Hart Design stepped in with a focus on innovative problem-solving. Our goal was not just to create another online ordering platform but to engineer a solution that was intuitive, efficient, and tailored to the specific needs of Lucentt’s business model. The result is a revamped online ordering website, distinguished by its ease of use and accuracy in handling complex product orders. Now, Lucent enjoys a system that not only meets its operational requirements but also enhances customer satisfaction, with new orders being processed smoothly and efficiently every day.
Hart Design has been awesome not only with reinventing my website but with all aspects of online marketing, analytics and SEO. Mark and the team are very approachable and understand business! Highly recommended!
Bruce Reid, Lucentt
Is your business ready to enhance its reach with an online ordering website?
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