An Auckland funeral home has pitched itself towards the lower end of the market for almost a decade. Highly successful in this space, they’d now like to target the higher end of their market. The company realises that their established brand doesn’t speak to the enquiries that are seeking a more complete funeral experience. So they’ve tasked Hart Design to create a new logo design for an entirely new brand. The goal is to craft a service that resonates with those who want more than a no-frills send-off for their loved one.