Project Description

eCommerce

Next Steps After Website Launch

Ready for the orders to roll in?

So you’ve built a new e-commerce website and you’re ready to see the orders rolling into your inbox. But have you thought about how you’re going to attract new customers and drive sales? Simply launching an e-commerce website is not enough; you need a strategy and a budget to start generating some momentum for your new online store.

An e-commerce website without any promotion behind it is like fishing without a baited hook. In this Insight, let’s take a look at some strategies to attract customers and generate sales for new online stores. We’ll offer some indications in terms of budget and dispel a few myths along the way.

Ultimately, we recommend designing a strategy that combines any number of the elements covered below.

Organic Google Rankings & SEO

A surprisingly common misconception is that a new website should instantly land on page 1 of Google search results, and naturally, the orders will start flooding in from Day 1. Sadly, that’s not how it works!

A well-built website will start to find its way into Google’s consciousness within a few days. Yet the site’s rankings are not set in stone right away. Typically what we see is that a new site can be picked up quickly by Google’s robots, however, the organic rankings will start low and filter upward over the following weeks – or even months. Googlebot will make repeated visits to your site, each time learning more about what your business offers. In time, Google will accumulate a deeper understanding of your website. This understanding will determine where Googlebot fits your site in amongst other competing sites for a particular search term. How long this process takes will vary depending on the quality of your site, that of your competition and your industry’s broader online landscape.

Any website from Hart Design will include SEO fundamentals built-in. Things like unique and descriptive title tags, meta descriptions, SEF URLs and H1 headers all play their role. In addition to these on-page SEO techniques, we seek to optimise the site speed. This is a combined effort between the website itself and the highly-tuned web hosting environment that we provide to our customers.

We have a great track record of producing good search engine rankings out of the box. For an additional SEO boost, we can apply some advanced SEO techniques to your website

Cost guideline: For advanced SEO support, our services start at $750 per month. You should be committed to a minimum of six months in order to reap the rewards of our efforts.

Content Creation

If you imagine that your e-commerce site is simply a catalogue of products that people will surely flock to buy, then you’re missing the bigger picture! It’s a well-worn trope but, yes, content is still king. And not just for search engine rankings. Here are three practical ways content can support your e-store endeavours:

  1. Case Studies: Showing your products in use by happy customers, in real-world situations is a powerful tool for any website
  2. Demonstrations: Create how-to videos complete with tips for best outcomes, general maintenance or lesser-known uses for your products
  3. Commentary: When you see something in the news that’s relevant to a product in your range – perhaps something within your industry circle or the wider media – add your two cents to your website. Detail the issue revealed in the media and offer a solution available from your store. If there’s a buzz around what you offer, why not springboard off that energy and leverage sales off the current hot topic

Content is the combination of words, photography, diagrams and video. And Hart Design can help you produce it all under one roof. The beauty of content is that it can be the foundation for all other marketing endeavours:

  • Supports good search engine rank