Inbound Marketing

Inbound Marketing Is A Real Game Changer For ROI & Gaining Exposure

What is inbound marketing?

Inbound marketing is about pulling in qualified people when they’re already actively hunting for answers. It’s not about forcing your product on people but making it easier to find when they need it. It’s about educating and equipping people to make informed purchase decisions. Billboards, print ads, press releases, etc. that interrupt and try to get in front of as many people as possible, wherever possible is Outbound Marketing.

Hart Design do this using a calculated mix of website optimisation, content creation, search engine optimisation, email marketing, lead generation, and social media marketing in a way that makes your prospects happy. Whether it’s three months of support, six months of training or outsourcing your inbound marketing efforts entirely, how you decide to leverage our team is up to you – just the kind of flexibility we hope you will love.

The Inbound Essentials

Every effective inbound marketing program starts and ends with a strong foundation
of these essential assets.

Buyers Personas

Buyer personas are fictional profiles of your ideal customers and a buyer journey is a course they usually take to become your customer. They help us understand the behaviours, interests, and pain points of our audience on a deeper level so that we can align our content and strategies with them.

Remarkable Content

Content is the voice of your brand and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, webinars, quizzes, eBooks, whitepapers or tip sheets.

Inbound Marketing Website

An inbound marketing website is designed with lead generation/conversion, content creation, personalisation, and user experience in mind. It’s built on a CMS, making it easy to maintain, update, and improve; an essential practice for inbound marketers.

Advanced Web Analytics

Tracking your performance is the first step to continue improving it. Using HubSpot, Google Analytics, Hotjar, Wistia, and a variety of other software, we will track and measure your marketing’s performance through metrics.

Methodology Ways and Tools

Below are the activities and tools inbound marketers use to attract, convert, close, and delight.

ATTRACT

Ways

Blogging
Search Engine
Optimisation
Social Media

Tools

Blogging Platform
Social Publishing
Keyword Tracking

CONVERT

Ways

Lead Generation
Remarkable Content Offers
Conversion Rate
Optimisation

Tools

Forms
Calls-to-Actions
Landing Pages

CLOSE

Ways

Marketing Automation
Email Marketing
Sales Alignment
Tools

Tools

Email Marketing
Software
Workflows

DELIGHT

Ways

Personalisation
Community Engagement
Surveys

Tools

Survey Software
Smart Content
Social Monitoring

Your Inbound Marketing

Effective inbound marketing programs start with a strong foundation, which contains the following:

Create Your Inbound Marketing Strategy

Whether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom inbound marketing strategy to achieve your organisational goals. We’ll also include “growth hacks” to deliver quick, initial results.

Build Your Inbound Marketing Essentials

We develop your buyer persona assets, plan original content, and design/build your inbound website, in addition to setting up the software, integrations, and tools you need to put your strategy into action (i.e. HubSpot, Hotjar, Salesforce, Sidekick, HubSpot CRM, Wistia, etc.)

Implement Tactics to Attract, Convert, Close, and Delight

Our team is made up of accomplished marketers, graphic designers, and web developers. We have all of the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.

Measure, Report, Learn, Improve & Continue The Process

Your software will tell you what is going on, but we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all of your performance analytics, then take strategic action with your marketing.

Your Website Is Your Best Lead Generation Channel

work

Hart Design is an Inbound marketing agency that helps clients achieve business goals. We sharpen the digital strategy of brands and fully execute campaigns that drive business results