It’s How People Find You

Inbound Marketing

What is inbound marketing?

Inbound marketing is about pulling in qualified people when they’re already actively hunting for answers. It’s not about forcing your product on people but making it easier to find when they need it. It’s about educating and equipping people to make informed purchase decisions. Billboards, print ads, press releases, etc. that interrupt and try to get in front of as many people as possible, wherever possible is Outbound Marketing.

Hart Design do this using a calculated mix of website optimisation, content creation, search engine optimisation, email marketing, lead generation, and social media marketing in a way that makes your prospects happy. Whether it’s three months of support, six months of training or outsourcing your inbound marketing efforts entirely, how you decide to leverage our team is up to you – just the kind of flexibility we hope you will love.

Buyer personas are fictional profiles of your ideal customers and a buyer journey is a course they usually take to become your customer. They help us understand the behaviours, interests, and pain points of our audience on a deeper level so that we can align our content and strategies with them.

Content is the voice of your brand and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, webinars, quizzes, eBooks, whitepapers or tip sheets.

An inbound marketing website is designed with lead generation/conversion, content creation, personalisation, and user experience in mind. It’s built on a CMS, making it easy to maintain, update, and improve; an essential practice for inbound marketers.

Tracking your performance is the first step to continue improving it. Using HubSpot, Google Analytics, Hotjar, Wistia, and a variety of other software, we will track and measure your marketing’s performance through metrics.

By aligning your marketing strategy with your prospect’s interests and pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time through the Inbound Marketing Methodology.